As the Lead Graphic Designer for ICER’s Brooklyn Cloth team, I specialize in designing trend-driven streetwear for men, women, and accessories, catering to major retailers. My role encompasses the development of original apparel graphics, branding, and packaging / trims design, ensuring each collection aligns with current market trends while maintaining a distinct identity to each label and client. By combining creative vision with strategic brand positioning, I contribute to compelling, retail-ready designs that resonate with a diverse consumer base.